SEO and Marketing for Architects: How to Get Your Website Noticed

If you are like many other architects, you are probably trying to figure out how to get your projects and your website noticed so that you may grow your business. Smart online marketing for architects may use several ways to increase traffic to websites. Increasing the number of visitors as well as your click-through rates requires you to take a careful look at your existing website from a perspective that includes its search engine optimization and branding. In addition to your website, you should implement other smart online marketing strategies using social media, blogs and email campaigns.

seo for architects and online marketing

SEO tips for architects

You may have heard of search engine optimization, but you might not understand what it is. Search engine optimization simply means using a number of different strategies to increase your rankings in the search results on Google. You will want to make certain that your existing website has the necessary SEO components. For example, each page on your website should have its own meta title and meta description tag. These are the titles and the short descriptions that appear in Google searches. All of your pages should contain headings and subheadings.

Your page content is also important for rankings in search engines. You should include keywords within your content that are used contextually. Keywords are vital because they are the terms that allow potential customers to find your website through searches. You should aim to use around four to five keywords on each page of your website. It is also important to keep your website updated frequently.

If you have a blog on your website, aim to create new posts at least one to two times per month. When you write your blog posts, it is important to remember that quality is more important than quantity. Everything that you include on your website should be free of grammatical errors and engaging. Google rewards quality content more highly than content that is of a lower quality. Many architects have websites that look like they are geared toward other architects. You should instead gear your website towards potential clients, making it visually appealing and including articles on interesting topics.

Marketing strategies for architecture firms

Most architectural firms are considered to be local businesses by Google. This makes it important that you pay attention to your local search rankings. You should use location-specific keywords with the name of the city and state of each of your projects. Incorporate the location into some of your keywords. For example, if your business is located in Colorado Springs, Colorado, a possible keyword that you might want to include would be “Colorado Springs architects” and similar variants. Do some research and try to use keywords that will drive local customers to your firm.

You should also get a listing on Google local (Google My Business) and include a geo sitemap so that your website can be found more easily. Your website should include the name of your business, its physical address and your contact details. You should also search your own firm and claim all of the listings on local directories or review websites. There are tools available that can let you see where your business is listed and which listings have already been claimed. Ask your existing or past clients to give genuine reviews of your firm online on different listings. Make certain that you ask customers who you know were happy with your work.

Make sure that your website is mobile-friendly

By now, most architectural firms are on their fourth or fifth website iteration. Today, most people conduct most of their searches on their mobile devices. This makes it very important that your website has a mobile-friendly version so that you don’t miss out on a significant chunk of search traffic. You don’t want your website to perform poorly or to be clunky when it is accessed by smartphones and other mobile devices.

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Build a strong social media presence

Once you have a well-optimized website, you should turn your attention to social media. Many architects overlook the power of social media. Consider the fact that social media sites are where people gather to talk about their experiences and their lives. You should make certain that you join the conversation by establishing your business presence on Facebook, Linkedin, Pinterest and Twitter. You should also create a listing for your business on Houzz.com. On all of your social media pages, include backlinks to your website to drive traffic there. You can include links to your latest blog posts and your latest projects.

social media seo architecture companies

Build your brand’s trust

The U.S. Small Business Administration states that your brand is much more than just your logo. Instead, it is the total of all of the experiences that your customers have with your website, your business, what you do and your interactions. You should work to build your brand across platforms in a client-centered way. When you have a strong brand, it drives trust in you and in your business. You will need to figure out what makes you unique so that you can differentiate yourself. Choose a good logo and make certain to include it on your website pages and on social media. Make certain to showcase projects with good photographs, and make certain that your customers also see you as the person behind the work. Interact with visitors on Facebook, Twitter and elsewhere. Work to build a strong community both online and offline.

online marketing for architects

Wield the power of email marketing

An email marketing campaign should not be overlooked. You shouldn’t use spammy emails but should instead write a monthly email newsletter that contains handy tips, trends and other relevant information. On your website, have a button that allows your visitors to opt-in to receive your email newsletter. In your newsletters, make certain to remind the recipients of who you are and the quality of your work.

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SEO for architects: conclusion

Online marketing for architects may seem bewildering, but it is important for you to engage in it. With the right strategies, you can quickly grow your customer base and your business. For help with your online marketing strategies, schedule your consultation with us today.

 

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